We Must Spread Love, Now More Than Ever

Conversation hearts cannot inspire dialogue—at least not the sort we need right now. “Text Me” and “U R Cute” will merely leave a chalky taste on your tongue. But, as Valentine’s Day continues to evolve, it’s obvious that one day dedicated to cardboard cupids and heart-shaped chocolates will not spread enough love to sustain our increasingly difficult fight against hate.

In today’s volatile political climate, it’s easy to drown underneath waves of anger. Leaders on one end of the spectrum regularly infuriate those on the opposing side, sparking outrage that results in an epic game of emotional Ping-Pong. Those wishing to instill fear go to extremes to cultivate animosity, while those working to alleviate worries aim to promote unity.

635784119583194094-511247070_interracial-love-imgopt1000x70

Source: Getty Images

But on this, the greeting card holiday dedicated to love, we must look beyond romantic pursuits in order to show our affection for those who face undue persecution. Border walls and religious bans pollute the air where all the love’s supposed to be. We must treat this day as an opportunity to realign our own thought processes so we may continue to fight the good fight under the veil of justice, not disgust. If these destructive measures remain unchecked, our resistance also runs the risk of becoming disconnected from its primary purpose.

Going forward, we must pause frequently to reflect. We must collect our thoughts and reestablish our goals so we never lose sight of the love and togetherness on which this movement was built. We must commit to small actions and gestures every day so we never abandon the vital message behind our efforts.

Defend those who face unmerited hatred because their skin tone doesn’t match the winter snow. Black, Mexican, or Muslim—show these marginalized groups that their contributions to society cannot be overshadowed by the misdeeds of an extreme few. Pop that bubble you’ve been living in your entire life and engage those who don’t look or think like you. Despite popular belief, love isn’t blind. Instead, love grows from the willingness to open our hearts and minds to new people and possibilities.

But, above all else, we must not forget to love ourselves. Much of the anxiety plaguing our nation resides in the hearts of those who are unhappy with themselves. Insecure individuals project their internal doubts onto those who seem weak, punishing the innocent merely so they may reinforce their false confidence. They assert their supposed power by oppressing those who have very little power themselves.

We have the capacity to inspire revolutionary love—love that bonds people of all races, genders, and religions—but we’ve been complacent for far too long. Now’s the time to stand up for what we believe. Now’s the time to lend our voice to the voiceless. Now’s the time to spread love, not hate. Cupid doesn’t have enough arrows to take up arms against the foolish leaders of America. But if we, the people, march forth hand-in-hand, there’s nothing we can’t achieve together.

Source: Dreamy Addictions

Source: Dreamy Addictions

Advertisements

Deck Your Screens with Christmas Adverts: 5 Holiday Commercials That Stole the Show This Season

15317943_10100501619163156_4721658093138191009_nDivisive rhetoric and unrelenting fear have come to define the year in an unforeseen fashion. Our election alone has set the tone for the tumultuous times ahead. But even in this era of unpredictability, advertisers throughout the world refuse to keep quiet.

While companies, such as Marks & Spencer, have invested vast amounts of time, talent, and money into creating memorable Christmas commercials—in hopes of going viral, no doubt—many have accomplished this feat by putting social issues at the heart of their holiday messages. By tapping into themes that foster love and togetherness, brands have the platform to promote unity through universal truths.

But which advertisements have left an indelible impression on the general public this season? Those that devote airtime to emphasizing what ties us to one another instead of what tears us apart, of course.

  1. Sainsbury’s

 

Based in the United Kingdom, Sainsbury’s 2016 advert combines the charm of stop motion animation and the appeal of James Corden in an effort to convey one simple message: spending time with those you love is the greatest gift of all. Dave, our protagonist, realizes that, despite his best efforts to make the holiday special for his family, he was missing out on the activities that matter most. In response, he concocts crazy ways to avoid his everyday responsibilities so he may fully envelope himself in the joys of the season.

Best part? He’s one half of an interracial couple! I know. This shouldn’t be groundbreaking anymore. But, ever since that one Cheerios commercial sent people into an unnecessary uproar, one cannot help but smile at the subtle, yet strong, message behind such creative choices. As long as there’s love, nothing else matters.

 

  1. Allegro

 

For many, the holidays exacerbate their constant, nagging loneliness. Elderly people often find themselves forgotten, especially, as many remain holed up in nursing homes, forced to spend the rest of their days in some sort of living purgatory.

In the case of Allegro’s viral holiday ad, an elderly gentleman lives alone, far from his immediate family. In preparation for his inevitable trip, the man purchases an English learning kit from the Polish online auction website so he may greet and speak to his granddaughter upon his arrival. It just goes to show that, once again, being with the ones you love will always be the best part of the season. We must make every effort to cherish our time with those who mean the most.

 

  1. Apple

 

Brad Garrett has taken on many varied roles during his admirable career, but none are more lovable than his turn as Frankenstein’s monster in Apple’s holiday commercial. Here, we see Frankie, as he’s called, in the preparation stages of his Christmas debut. Once he joins the crowd around the town’s Christmas tree, he replaces his bolts with festive bulbs and begins his rendition of ‘Home for the Holidays’.

While some greet his advances with disdain and hate, one child starts to sing along instead, inspiring the group to set aside their differences and come together in the spirit of the season. Considering the rampant hatred our society now displays for those who don’t quite meet their conformity quota, this commercial promotes acceptance and understanding in ways many have yet to comprehend.

 

  1. Elgiganten

 

Despite being surrounded by family members, those who are considered different may still feel alone this season. But as Elgiganten, the Scandinavian electronics retailer, depicts in its latest advertisement, actions can truly speak louder than words.

While the transgender teen at the heart of this commercial appears to be uncomfortable in the presence of her family, her father walks over and silently hands her his gift. She rips the paper back to reveal her very own hair straightener. Though no words are exchanged, his gesture and her smile say it all. No one has the right to dictate how another should live his or her life. Instead, we must learn to accept people for who they are and empower them to blossom into who they want to be.

 

  1. Amazon Prime

 

Religious intolerance has become the cornerstone policy of the impending Republican administration. But Amazon Prime’s latest advertisement clearly indicates that the company has no tolerance for bigotry. This ad focuses on what happens when two old friends—a priest and an Imam—meet for tea. These two men bond over their aches and pains, ultimately sending each other the same knee braces in response. There’s no tension, no hatred—only laughter.

Here, the creatives behind this concept made sure to highlight the parallels between the two religious leaders to demonstrate that, while many tend to fixate on the differences between Christians and their Muslim counterparts, all are connected by their devotion to a higher power. Just because two people observe different faiths doesn’t mean they cannot come together in friendship. Ultimately, we’re all humans, and it’s this shared experience that should encourage compassion instead of engendering conflict.