Though Thanksgiving’s merely hours away, consumers and retailers are preparing themselves for something that goes against everything this holiday represents. While many are stuffing the turkey and gorging on apple pie, others will begin gathering outside storefronts across the country to nab “Brown Thursday” deals before “Black Friday” commences. On a day where we’re supposed to give thanks and convey gratitude, shoppers will be scrambling for bargains, while employees forego family dinners to perpetuate the public’s obsession with material goods.
Take a moment to read my latest blog entry for “Think Customers: The 1to1 Blog” and explore how this emerging tradition may mark the downfall of “quality time” as we know it:
Thanksgiving has always been a convoluted mess. Our predecessors plundered the Native American land, the occasion wasn’t recognized as an official holiday until 1863, and I’m not even certain as to why we specifically target turkeys for the main course. But one thing’s for sure–“thanks” and “giving” no longer go together like peanut butter and jelly. (Continue…)